Best Tools to Easily Create a Likert Scale Chart
After conducting a survey, converting the survey findings into insights is one of the challenging and time-consuming activities. This is mainly triggered by the fact that survey data is complicated since it involves both textual and numerical information. Once you have the data at your disposal, you need to change your approach during data visualization.
The Likert scale chart is designed to help you extract sense from your survey data. However, you will need tools to easily create a Likert scale chart. The chart is designed to extract insights from your survey data within the shortest time possible. The time it takes to use a Likert scale mainly depends on the tool you are using.
In this article, we will discuss some of the tools that can help you create a Likert scale chart in just a few clicks. Let’s get started!
Contents
What is a Likert Scale Chart?
A Likert scale chart is a single-dimensional scale that you can use when collecting the attitudes and opinions of your target market using Google Forms or any other way of data collection. The chart is dedicated to helping researchers understand readers’ views, perspectives, and opinions towards their products or brand. The Likert scale comes in different variants enabling companies to personalize their communication and create a better business platform.
The chart can measure the respondent’s opinions by assigning categorical values to them. In simple terms, the Likert scale can measure the level of agreement and disagreement of the respondent. The tool you choose to use when creating a Likert scale operates based on the rationale that the strength and the intensity of the respondent feedback are linear.
The feedback given by respondents can be measured on a scale that ranges from the part displaying complete agreement to disagreement. It gives you the freedom to choose a wide variety of topics that you can use to prove to the respondent their respective rate of agreement or disagreement, beliefs, and perceptions towards your brand.
Components of a Likert Scale
- Type of Scale
The survey participant responses should be divided into two extreme positions. Also, it should have an intermediate point that serves as the bridge from one point to the other.
- Number of Answer Options
The more items you intend to apply to the Likert scale, the higher the reliability of the insights you produce at the end of the day. Always be careful with this segment since it can affect the final findings.
- Reliability of the Scale
Your Likert scale should be highly reliable. You can augment your scale into a seven-point Likert scale by adding the term “very” to all the extremes. This is meant to add more weight to the feedback you get. Note that a larger scale can improve the reliability rate of the final results.
- Lack of a Neutral Option
With a Likert scale chart, you have the freedom to choose to work with only even values and eliminate the neutral point from the list. However, this option entirely depends on the number of points you choose to present on your Likert scale.
- Related Questions
The questions you use firing the survey should be closely related to the sentence’s answers. This should be a must regardless of whether the relationship between the item and the outlined sentences is evident.
There are different approaches that you can use when you want to create a Likert scale chart. The method you choose entirely depends on you and what you intend to achieve. The most common method used is the Likert scale generator which is applicable in most cases. Let’s find out more!
When to Use a Likert Scale Creator
- Employee Engagement
A Likert scale chart is the most applicable option when you want to gauge the sentiments of your employees towards their respective job positions. It reaches a point where you want to analyze the nature of your work environment. In such circumstances, the survey is done across the employees to evaluate their respective opinions about the work environment.
With the Likert scale generator, you can easily keep tabs on the employee level of engagement. Also, it works well in analyzing the sentiments and opinions of the employees. You can go the extra mile and find out if your employees know about career advancement opportunities.
- Getting Professional Event Feedback
If you are working as an event professional or marketer, a Likert scale can be a vital tool for the success of your work. You can use the Likert scale creator to extract valuable insights about the success of your events. The chart will give you a better picture of the areas you are likely to fail and what you need to change.
In addition, you can use a post-event survey to get a glimpse of the overall event experience. Also, you can prove the probability of attendance at future events that occur.
- Customer Satisfaction
A typical customer survey is conducted using an ordinal scale, allowing users to rank their personal opinions. The Likert scale generator asks customers to specify their agreement level using a high-to-low statement. A neutral option is outlined in the middle to connect the positive and the negative sides.
The responses on a Likert scale are highly flexible and can be used to measure different types of opinions and sentiments. They can be applied when measuring the level of agreement, desirability, and frequency.
Tools Used to Create a Likert Scale Chart
There are different types of tools that you can use when creating a Likert scale chart. Below are some of the most reliable tools available on the web that you can utilize.
ChartExpo
ChartExpo appears at the top of the list because it’s one of the best tools that you can rely on and get the job done. This is a third-party application that works on Microsoft Excel and Google Sheets. When you want to use this tool, you should first ensure that you can get access to Microsoft Excel. ChartExpo is designed to supercharge your Excel and enable you to create any of your preferred charting options.
Once you download ChartExpo from the Microsoft store, the next step is to sign in. Remember that you must have an account to use the tool. After signing in, you are given a seven days free trial to use different features provided before paying for the subscription package. When you want to create a Likert scale chart, all you have to do is to upload your data on a spreadsheet.
You can locate the tool through the add-ons section. Open ChartExpo and find the Likert scale chart from the provided options. Select the chart and click on the create chart button.
Google Charts
If you are looking for a free tool to help you create a Likert scale chart, Google charts are your thing. With Google charts, you can compose a wide array of charts depending on your preferred needs. This is one of the most popular and reliable tools used by millions of people across the globe. Google charts offer a bunch of features that make it easier for you to compose a Likert scale.
Provided that you have a Google account, you can access Google charts. This means that you don’t have to pay a single coin to use it. However, before using this tool, ensure that you have accurate data values you intend to use throughout the process.
Bottom Line
The Likert scale chart is the best option when conducting market research. The tool helps you to find meaning in the raw data you have collected from your respondents. The chart can dig deep into your customers’ opinions and sentiments, giving you a better picture of how consumers perceive your brand. The Likert scale is simple to read and understand since it does not involve technical elements.
When you want to create a Likert scale chart, ensure that you get access to a reputable tool that can help you get the job done. The tools outlined above can be of great importance when creating a Likert scale chart that suits your target audience.