There are an estimated 4.9 billion social media users in the world, and this is set to rise to 5.85 billion by 2027. With the likes of Facebook, Twitter, Instagram, YouTube, and TikTok, there’s a wide range of social media platforms for people to choose from.
If you’re not yet using social media to promote your business or you don’t think you’re making the most out of these powerful platforms, then the blog below is exactly what you need.
Read on to discover four ways to use social media marketing to promote your business, with options to suit all marketing budgets.
- Set your goals
The first step to effective social media marketing is to be clear about what you want to achieve. Yes, you want to promote your business, but you need to be more specific than that. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Get more followers?
Don’t forget you can also use social media to share stories such as when you donate to charity or help the environment. This technique is highly effective at engaging with your audience and attracting new followers.
There are so many ways that you can use social media for your business, so you need to be clear about what your goals are.
- Understand your target audience
If you want to create content that engages with your audience, then you firstly need to determine who your audience actually is and what they want from their preferred brands on social media.
Ask yourself, who is your current audience and what information are they looking for? What conversations are they having online and who do they trust? There are several ways that you can find out more information about your target audience such as using social media analytics and looking at demographic data.
- Choose the right platforms
As mentioned briefly above, there are a lot of social media platforms to choose from, with Facebook still being the most popular one, followed by Instagram, and then TikTok.
As a general rule, Instagram is great for promoting products as it’s a highly visual platform, whereas Facebook is a good choice if you want to share stories with your followers. TikTok’s main audience is between 18–34, making it perfect for businesses whose target audience falls into this demographic. This social media platform is good for generating leads and driving sales.
There’s no reason why you shouldn’t have profiles on multiple social media platforms, but you need to make sure that you’re tailoring and delivering your message in the right way.
- Add branded hashtags and website links
Whenever you post content on social media, you should always include a link to your website and branded hashtags.
While many brands link directly to their homepage, you can also choose to create dedicated landing pages for social media traffic or any current promotions that you’re running.
Branded hashtags are great for promoting a specific product or service and offer a great way to make your content more shareable. They can also help to create a sense of community surrounding your brand and build an emotional connection between your business and your customers.