- 1 Lost Art of Handwritten Communication
- 2 Real Facts about Writing Handwritten Notes to Clients
- 3 Rekindling the Personal Connection
Lost Art of Handwritten Communication
Handwritten communication has lost some of its elegance. The humble act of putting pen to paper, creating a sincere message, and delivering it via the postal service has fallen out of favor.
However, some firms are rediscovering the magic of the handwritten card in this fast-paced digital era.
These tiny tokens of personalized communication may provide new life to client relationships by fostering feelings of worth and appreciation that computerized messages just are unable to match.
1. The Power of the Personal Touch
Receiving a handmade letter stands out as a special and sincere gesture in a world overrun with emails, alerts, and texts. It serves as a physical reminder of the time and effort put into recognizing the recipient.
A handmade card’s personal touch makes the receiver feel unique, enhancing the relationship between the company and its customers.
The straightforwardness of a handmade card may leave a lasting impression that distinguishes a company from its rivals in a cutthroat business environment where companies are always attempting to differentiate themselves.
2. Authenticity Breeds Loyalty
Customers’ trust in automated and general communication has decreased in the digital age. The genuineness, sincerity, and effort that handwritten cards portray, on the other hand, strike a stronger chord with buyers.
When a company spends the time to create a customized message, it demonstrates that they actually care about their consumers as people and not simply as a way to make money.
This sincerity promotes client loyalty and trust. Customers that feel valued and appreciated are more inclined to purchase from a company again and recommend it to others, generating new revenue.
3. Humanizing the Brand
There are actual people with actual feelings behind every company. Cards that are handwritten offer a chance to personalize the company and show off the people behind the emblem.
A handwritten letter from the team, whether it’s a birthday card, a thank-you note, or a holiday greeting, provides a personal touch that connects with the audience.
Customers become more than simply anonymous consumers thanks to the familiarity and comfort that this personal connection instills.
Customers are more likely to attach to a brand and form an enduring emotional connection when they perceive that they are interacting with genuine individuals.
4. The Art of Thoughtful Gestures
It might have a significant influence to take some time to relax and think about the wants and requirements of your consumers.
Businesses may express sincere sentiments beyond the typical commercial relationships by using handwritten cards. For instance, sending a customized card to celebrate a milestone or a customer’s birthday shows that the company is aware of the customer’s lives and experiences.
These kind acts demonstrate that the company considers each customer as a unique individual rather than merely a source of income, which in turn promotes greater client happiness and loyalty.
5. Nurturing Customer Relationships
Customer relationships are not one-time deals but rather long-term alliances. These relationships may be fostered over time with the use of handwritten cards. Businesses may keep their brand in the forefront of customers’ minds by communicating often with them through personalized messages, increasing the likelihood that they will return for subsequent transactions.
Additionally, sending handwritten cards following important interactions like completing a purchase or resolving a customer care issue allows for follow-ups. consumers might feel noticed and valued by receiving a simple “thank you” or “we appreciate your feedback,” which can strengthen the relationship between the company and its consumers.
6. Standing Out in the Digital Noise
Customers are inundated with a deluge of digital noise as firms increasingly rely on digital marketing methods. Handwritten cards stand out as a welcome and memorable surprise amidst the deluge of emails and social media updates.
Going analog might be a deliberate choice to stand out and attract clients while everyone else is going digital. Digital communications struggle to leave a lasting impact, while handwritten cards cut through the noise and leave a lasting impression.
7. Integrating Handwritten Cards into Marketing Strategies
Although adding handwritten cards to current marketing plans may greatly improve client connections, doing so needs careful planning.
The secret is to create a balance between scalability and individualized communication. Businesses may choose the best times to send handmade cards by utilizing client data and segmentation.
This will ensure that the efforts are well-targeted and have the most impact. Automation technologies may also speed up the procedure, enabling firms to handle customized marketing effectively and reliably.
Real Facts about Writing Handwritten Notes to Clients
A handwritten message is preferable since it is more likely to be opened and read. Do you recall the 20% “open” email or direct mail statistic? Compare that to the handwritten message, which was opened 99% of the time. 99%, that’s correct!
Handwrytten stated, “It’s a way to stand out to customers, partners, and employees. It’s a tool to get in touch with clients.” “In the COVID era, there is an even greater need for that.”
“This is especially true in businesses that are relationship driven, such as insurance, real estate, non-profits and others,” according to Handwrytten.
According to Handwrytten, sending handwritten letters to customers may help you stand out from the crowd and bring a more personal touch to your interactions. During the epidemic, many people reverted back to handwritten letters to communicate with friends and family; the same strategy may be used in business.
Rekindling the Personal Connection
Handwritten cards give a special and significant chance to restore the personal connection between businesses and their consumers in a world when technology frequently dominates human interactions.
Digital communication struggles to match the impact that human touch, sincerity of emotional communications, and the art of meaningful gestures have in leaving an impression.
Including handwritten cards in marketing plans may be a strong and successful move for companies looking to stand out from the competition and build long-lasting client relationships.
Businesses may improve their customer interactions and create a lasting impression on their clients by adopting this dated-looking yet incredibly effective style of communication.