How to differentiate your candle products from competitors on dropshipping marketplaces
Dropshipping is a perfect business method to try your entrepreneurial skills without damage to your investments. You may dropship bestsellers when you have demand for them and quickly change the product niche for another profitable bestseller. The dropshipper does not have stocks or production assets, so the change will require only time. The time is required to find new suppliers and to present new products in the online store.
You can dropship all types of goods, but the most popular in 2022 were clothing, beauty, home, and health products. Candles are a recommended product for beginners, as candles can be used for many occasions, have many shapes and sizes, and do not have a sale-before-date. The candle industry is going to achieve $5 billion soon. This article collects tips and recommendations on making your candle dropshipping business profitable by winning the battle with competitors.
How to make your candle dropshipping store unique?
We consider that you have made all preparation steps to legitimate your candle business, so the tips and recommendations are applicable only after that. The online store for a dropshipper is the only place where he can sell the goods. The online store can be opened on a separate domain or based on popular marketplaces (Amazon, eBay, Walmart). No matter location, the overall requirements for the website are the same. Moreover, no matter your product niche, you should make the online store attractive to potential customers. It should be different from your customers’ websites to ensure returning customers. Therefore, we propose to you recommendations for dropship candles.
- Find a supplier with special candles
There are no limitations in candle shapes, smells, materials, and sizes. The most popular candle types for dropshipping are scented, soy, tea, pillars, beeswax, and birthday candles. You can find a supplier with any catching eye design. The most popular platforms where you can find candle suppliers for dropshipping are AliExpress, Amazon, Walmart, Etsy, Overstock, Wax&Wick, Wayfaur, Candle Builders, and ACDC Co. You also can try to find a local supplier with one-of-a-kind candles. You can make a fortune if you find a unique supplier that sells goods only for your shop and make a powerful marketing campaign for your website. If you can’t decide on candle type, you may perform product research using special dropshipping software or manually using Google Trends.
- Promise super quality candles
Your dropshipping business will be profitable only if you find a reliable supplier with high-quality products. It is not possible to build a dropshipping business only on one sale; you need returned customers. For that, you need to promise the best quality products and ask your customers to write reviews in return. Positive reviews are one of the most powerful tools for attracting customers and being ahead of competitors.
- Provide special conditions for delivery
Free and fast delivery is another powerful tool for purchase at your website. Dropshipping profit is based on the price difference between wholesale and retail prices. It would be best if you kept a low price for your candles but inserted the delivery costs in this price. Fast delivery is possible only if your supplier has warehouses or production facilities nearby. If your dropshipping online store residence country is in the USA, you must focus on Amazon, Walmart, eBay, Etsy, Wayfair, and Target, as these platforms have suppliers with two or fewer delivery terms.
- Provide discounts and special deals for customers
All Customers like to receive gifts and discounts. You can organize lotteries, send vouchers in newsletters or promise product samples for registration on your website. You can organize Black Fridays or other regular discounts on special events to attract customers. It would be best to organize a special packing with your supplier with a small gift – a postcard or small home décor item.
- Make advertising campaigns
There are unlimited marketing possibilities that can differentiate your store. Dropshipping is a highly competitive business, so you need to have a marketing strategy. We recommend tools like customer reviews and ratings on your website, email marketing, giveaways, increasing your presence in social networks, creating exciting video advertisements, focusing on SEO audit advice, finding relative communities, and joining it. If you conduct market research during your online store settlement, you can understand your auditory: luxury, mid-market, or mass-market. The auditory should determine your marketing plan.
- Present candles in a special way
Candles are used not only for decoration but also for relaxation, special events, or as a signature piece. When you create an online store, you should understand your potential customers, and your presentation should be aimed at them. You should always post only high-quality pictures (popular marketplace Shopify suggests the same) and videos and provide a detailed description of candles, including their composition. You can create a cartoon character or series of funny short videos that can become spam to increase brand awareness. The more creative and professional your presentation will be, the more customers you have. Nevertheless, your website should be user-friendly and have constant technical support to ensure only a positive experience.
- Make your online store a platform with useful information
You can attract customers with your products and interesting information regarding home cleaning, relaxing methods, or vegan candles. Every post where you can insert references to your candles can be used. By creating a forum and community on your website, you give the possibility to customers to stay longer on your website, communicate with other people interested in candles, and entertain. As a result, you receive loyal customers with your brand awareness. You may use social networks if your website has a low technical possibility for forums and discussions. Use guest blogs to attract new customers for your partner’s websites.
Conclusion
Candle dropshipping business works under the same rules as other types of dropshipping business. Nevertheless, the wide range of candles, their small size, and the fact that they do not spoil during delivery make Candle the best product for beginner dropshippers. Find your unique type of candles, be aware of trends, make memorable presentations, and prepare gifts for your customers, and you will receive a stable business that is easy to manage. Furthermore, if you are sure of your constant customer traffic, you can start creating your candles and expand your profits further.