Optimizing App Metadata for Google Play
Optimizing App Metadata for Google Play
Optimizing app metadata for Google Play is a critical component of App Store Optimization (ASO) for games and apps. Once we’ve gathered our list of keywords and semantic core, the next step is understanding how to use them effectively.
Google Play App Metadata
Let’s take a closer look at the critical metadata elements we will be optimizing:
App Name
The app name has a 30-character limit. It’s crucial to go beyond just the brand name and include relevant keywords that convey what the app does and its benefits. An effective app name could follow the formula: Brand + Relevant Keywords. This approach helps your app rank for more keywords and attract the right audience.
When choosing an app name, it’s essential to balance marketing strategies with ASO needs. If your brand already exists, consider how it fits into your text and visual optimization:
- Reflect Function: Clearly express the app’s purpose (e.g., “Chat for Messenger”).
- Wordplay: Use playful language to be memorable, like “WhatsApp.”
- Brevity and Memorability: Short and clear names, like “Fast Taxi,” are easier to remember.
- Verbs: Turn your app name into a verb, like “googling” from Google.
- Keywords: Include search terms users might use, like “Drink Water.”
- Prominent Names: Simple names, like “Interval Timer.”
- Emotional Connection: Add a personal touch, like “My Diet Plan.”
- Domain Matching: Ensure the app name and domain align for better recognition.
- Foreign Markets: Check how the name sounds and translates in different languages.
- Creative Ideas: Use name generators and avoid complex characters or CAPS LOCK. Study competitors for inspiration.
Short Description
The short description, with an 80-character limit, is not just an extension of the app name but an opportunity to highlight the app’s key features and benefits. While users only see this text on the app page, it’s an indexed field that influences search results.
Short Description Checklist:
- Complement and continue the app title.
- Include relevant keywords.
- Reuse keywords strategically.
- Avoid using emojis.
- Stick to the 80-character limit.
Full App Description
The full app description is a critical metadata field that acts as SEO-optimized text. Although users need to click to read it, its primary role is to provide the app store with keywords for indexing.
Essential Points for Writing the Description:
- Even if users rarely read it, the description should be user-focused and highlight the app’s goals, features, and advantages.
- Use incentive phrases and calls to action.
- Include keywords naturally for both users and algorithms. Avoid keyword stuffing.
- Avoid misleading claims or omitting important app details.
- The description can be up to 4,000 characters, but aim for 2,500-3,000 for optimal length.
In any case, you need to use professional ASO tools, especially metadata optimization. Professional tools don`t mean complex tools — use ASOMobile for an easy way of ASO.
Optimize your app metadata and watch your app succeed! 💙