Tips to make the most of your Facebook Commerce Manager
Meta’s Commerce Manager is a powerful tool designed to enable businesses to efficiently handle and monitor catalog-based sales and promotions on Meta’s platforms, namely Instagram and Facebook. With Commerce Manager, businesses can streamline their selling process and directly receive payments through these platforms, provided they meet the eligibility criteria for checkout on Meta platforms. This comprehensive tool encompasses all the necessary functions required for successful selling and payment processing on Facebook and Instagram, such as:
- Handle inventory
- Assess fiscal reports, payouts, and tax forms
- Manage orders and returns
- Provide purchase security
- Deal with customer issues and resolve them
- Evaluate your delivery and customer service data
It also helps you avail yourself of the benefits of Facebook and Instagram ads and collect data related to consumers.
Eligibility for Facebook Commerce Manager
Setting up a catalog in Commerce Manager is open to everyone, but the ability to establish a shop on Facebook or Instagram is limited to businesses that sell physical products. Additionally, only businesses in the United States can enable native checkout directly on Facebook or Instagram.
For those selling digital products or services, Commerce Manager can still be utilized to create catalogs for social ads. Multiple catalogs can be made in Commerce Manager for advertising purposes, although only one catalog can be connected to your shop.
To begin setting up your Facebook Commerce account, you must have an account with Business Manager or Business Suite.
Tips to Make the Most of your commerce manager
- Include inventory and update it in the catalog
- Work on the canceled order lists to update the inventory so consumers don’t buy products out of stock.
- Also, add suitable product descriptions to motivate customers to purchase from your store. Ensure your listings include titles, descriptions, pictures, and variants.
- Dispatch your orders on time and update your customers about them.
- Always dispatch your orders in three working days or as soon as possible. It is suggested to dispatch multiple orders in one go if possible.
- Also, keeping your customers updated about the order status is suggested. As per your own store, you can mark your orders as dispatched in the Commerce Manager.
- It is equally essential to provide legit tracking details to customers so that they can track their orders as and when they want
- Handle queries in two working days.
- It is suggested to check your customer service emails occasionally to keep a check on issues. Your fast replies will develop trust in your customers.
- Keep your return policy in check.
- Ensure that you follow your return policy as mentioned on your website. You should handle returns for unused and new items for up to 30 days from the day of delivery.
- Track your payments and sales taxes.
- Facebook Commerce offers a bank account to handle your payouts directly and track them from time to time. Usually, you’re paid in 3 to 9 days.
- It also lets you download your fiscal reports and tax forms to remit sales taxes as per your business.