Using Trade Show Booths to Generate Leads
Businesses interested in growing quickly and drawing in more local customers have the opportunity to do so at trade shows. It is important to have the right booth display, as this can help to draw in more customers and generate more leads. Some of the ways businesses can use trade show booths to generate leads include the following.
Attract Attention with a Custom Display
A custom display makes it easier to draw in potential customers. The display tends to stand out because it’s not a standard display and may include elements that capture the attention of anyone walking by. Businesses can use the custom display to showcase what they have to offer, explain why they’re the best choice, and more.
Include Interactive Elements
Interactive elements should be included to help encourage more people to stop by the booth. The interactive elements can include touchscreen displays, games to play, photo walls, and more. It is important to make sure the interactive elements encourage potential customers to sign up for more information or show them what the business has to offer.
Have a Way for Customers to Sign Up
There should be an easy way for customers to sign up to get more information about the business. This might be for a one-time phone call to discuss what the business offers or to sign up for the email list. Combine this with promotional products or other incentives to encourage more people to sign up at the event. The more people sign up, the more potential customers there are to connect with after the show.
Include Contests and Giveaways
Be sure to include contests or giveaways that customers will enjoy. This could include signing up for the newsletter or more information in exchange for a chance to win a product or service. Many people will sign up hoping that they’ll win, but their information can also be used to contact them in the future to discuss everything the business has to offer.
Have Conversations with Visitors
Take the time to have conversations with visitors about what the business has to offer and find out what they’re looking for. Make sure that these conversations are all personalized, not read from a script, so potential customers feel like they’re heard and that the business is interested in what they have to say.
Make a Plan to Follow Up After the Show
Don’t forget to make a plan to follow up with potential customers after the show. Take the time to send out an email, call customers who requested more information, and send detailed information about products or services. Failing to do this soon after the show can limit the number of conversions obtained through the trade show.
If you’re looking to use a trade show as a way to generate more leads, use the tips here to get started. Work with a custom display company to get the help needed to create an amazing display that’s going to draw in more potential customers and help you generate more leads.