5 Creative Ways to Use Video in Your Marketing Strategy
Social media is one of the game changers in marketing strategy, and video is obviously the most powerful tool for that. People can literally spend their whole day watching appealing video reels alongside entertaining content on Facebook, YouTube, Instagram or Tiktok.
But, do you know how to use videos for marketing intentionally? Around 63 percent of marketers claimed that visual marketing has doubled their return on investment, whereas brands are growing 42 percent faster with video marketing.
That’s why we are going to have a joy ride to know 5 creative ways to use video in your marketing strategy in this short blog. Let’s buckle up and jump straight to the video marketing techniques!
Contents
What is Video Marketing?
Video marketing comprises visual storytelling to promote products, services, or brands to its consumers. It is the most trendy way to connect with potential customers among the audience. There are three things that happen in a video marketing campaign. Those are:
- Attention: Video content can capture the attention of the audience.
- Message: Cinematic videos can convey a particular message to the audience.
- Influence: Emotional videos can influence the audience to purchase anything.
In addition, videos can take various forms, such as product unboxing, user experience, customer testimonials, video blogging (vlogging), comedy performances or live streaming.
The ultimate purpose of video marketing is to build brand awareness, increase conversions, and foster customer loyalty. We have highlighted the best five ways to use video marketing in the upcoming section !
Best Way to Use Video in Your Marketing Strategy
- Broadcast Video
Broadcasting or live streaming is a prior way to make engagement with the audience in real-time. Multiple things can be performed in a live-streaming session.
For example, you can launch your new product to introduce it to people in your community. Also, you can plan a Q & A session to make conversation with your followers to attract them emotionally.
- Product Video
Product demonstration is one of the best marketing ways in the corporate world. These videos can be more appealing and vivid compared to reading a page of description with a static image.
A video can show the product from different angles while showcasing the practical life experience. This visual illustration can also contain soothing narration to give the confidence to buy the product.
From the smallest to the largest, all business companies are looking for the best video production & photography company to make international standard product advertisements.
- Explainer Animation Video
How do you describe a complex function of your service efficiently? We believe animation is the finest way to do that. Animation can have visual images, diagrams, signs, text, and funny characters to simplify complicated characteristics in a funny manner.
About making, animation production has fewer production steps compared to live-action video. Plus, people stop scrolling when they see interesting animated content.
- Website Video
Do you know webpages with videos are 4 percent more satisfying to the visitor than pages with static content? We have seen many websites replace their existing page sections with videos.
Sometimes they put a video frame, other times they embed it from another video source. However, the result is the same having so many benefits.
Video is a powerful tool to improve SEO according to the recent updates from Google. Further, the videos can drive visitors to the social channels to become your permanent followers.
- Campaign Video
Typical campaign videos can promote an initiative to increase public awareness. The videos create buzz and inspire the viewers to take action to avail of the service or product.
You can choose from different formats to make a campaign video. For example, 1. Animation, 2. Interviews, 3. Testimonials, 4. Mini documentaries, 5. Event records, etc. The visual storytelling and people’s action will inspire the audience to contribute or test the service themselves.
How to Use Promotional Videos for Marketing?
Video distribution has become so much easier than before for the rise of social media platforms. Nowadays, people love to share videos they love.
Premium video production and photography companies create high-quality videos for target audiences. After getting the final result, use videos in the following places.
- Social Media Platforms: Facebook, YouTube, LinkedIn, TikTok and Instagram are the best social media to get views.
- Offline/Web Seminar: Companies can arrange offline or web seminars to play the video for the participants.
- Events or Programs: An event or program is a perfect opportunity to play your videos so that people can watch them on the big screen.
- Advertisement: You can set a video as an advertisement on ad services on Facebook, OTT platforms, or YouTube.
Wrap Up
Using creative ways to use videos brings in impressive results. The more you will make videos, there will be more chances of people to remember your brand when they need it. But the videos must be meaningful, quality, and influential. So, always go for a reputed video production and photography company who understands the art of making videos.