How is Salesforce beneficial for Healthcare Companies?
In today’s rapidly evolving healthcare industry, digital transformation has become imperative. And Salesforce is at the forefront of this revolution.
As the world’s leading customer relationship management (CRM) platform, Salesforce offers healthcare and life sciences organizations all the necessary tools and healthcare app development solutions required to streamline operations, enhance patient care, and boost profitability.
With Salesforce’s Software as a Service (SaaS) platform, healthcare providers can achieve seamless transformation in digital.
By leveraging the power of Salesforce, healthcare providers can improve communication, enhance post-discharge care, and ensure a unified patient experience. The integration of social, mobile, and cloud technologies enables healthcare professionals to access critical analytics and deliver high-quality care at the right time.
In this blog post, we will delve into the significant advantages of leveraging Salesforce for healthcare companies. We will explore how Salesforce app development services have transformed the healthcare industry, the specific benefits it offers, and provide insights on how hospitals, clinics, and other health-related organizations can embark on their Salesforce journey.
Contents
- 1 Overview of Salesforce in Healthcare
- 1.1 What is Salesforce Healthcare Cloud?
- 1.2 Growth of the Healthcare Industry
- 1.3 Challenges faced by the Healthcare industry and how Salesforce CRM helps
- 1.4 How Does Salesforce Healthcare CRM Benefit the Healthcare Industry?
- 1.5 Additional Noteworthy Advantages of Salesforce Healthcare CRM
- 1.6 Wrapping up
Overview of Salesforce in Healthcare
Salesforce took the official entry into healthcare in the year 2016, when the company announced Salesforce Healthcare Cloud. The tagline for the press release was “patient relationship, not records.”
Since the announcement, Salesforce has invested a lot in developing core functionality for the healthcare industry.
- The Salesforce model has always been to create sets of pre-packaged functionality – but let the third-party developers, implementation partners, and customers use this functionality as a jumping-off point for more specialized design.
- The platform has tools for creating:
- custom tables
- fields
- screen layouts
- Rules
- workflows
- The platform can also be integrated with other systems, such as EMRs and revenue cycles, to provide a more unified view of patient and operational information.
Since Salesforce is designed for access on desktop tablets and mobile devices, healthcare providers can securely access information from anywhere, anytime, enabling them to make more informed decisions quickly.
What is Salesforce Healthcare Cloud?
Health Cloud is built on Service Cloud, one of Salesforce’s most popular offerings. It is specifically designed to meet the needs of healthcare and life science organizations, enabling them to provide better care.
The healthcare cloud develops an ecosystem in which patient liaisons and healthcare professionals can monitor, segment, and prioritize patient data. This cloud collaboration improves and personalized customer service in the healthcare sector while also providing healthcare professionals with a 360-degree holistic view of their patients.
These benefits are made possible through features such as smart case management, EHR-to-Salesforce API connections, and secure record management.
Popular examples of things you can do with Health Cloud:
- Patient marketing campaigns
- Care plan tracking
- Medical professional recruitment
- Patient acquisition and monitoring
- Patient outreach and engagement management
Growth of the Healthcare Industry
What triggers the growth for the healthcare industry are government mandates, dedicated healthcare IT solutions, big data, the need to curb the rising healthcare costs, growing mHealth, telehealth, medical tourism, remote patient monitoring, and healthcare information technology. In addition to that the requirement to extend healthcare services to rural areas have all contributed to the rise of the healthcare sector.
Despite the fact that the global healthcare market is expanding, regional growth in the healthcare sector is mostly determined by a variety of factors, including region, technology availability, population, pre-existing healthcare infrastructure, and investments.
According to a study conducted by Markets and Markets, the major findings about the growing importance of the healthcare sector are listed below:
- At a CAGR of 20.3% throughout the forecast period, it is expected that the worldwide healthcare IT market will reach USD 821.1 billion by 2026.
- The growing deployment of telehealth and interoperability solutions is driving market growth in North America.
- The pandemic-related patient influx and expanding adoption of healthcare IT solutions are the key factors driving the expansion of the healthcare sector in APAC.
Challenges faced by the Healthcare industry and how Salesforce CRM helps
- Automated workflows
Prescriptions, reports, and other medication documentation must be readily available for both healthcare professionals and patients. Traditional systems, on the other hand, make it difficult and time-consuming for both professionals and patients.
How Salesforce Helps:
Salesforce healthcare CRM enables automated prescriptions and patient referral workflows. These processes collect patient data immediately, saving time, resources, and overhead costs.
- Precise and accurate patient records
It is critical to create and maintain current patient records that include medication information, care provider details, in-and-out patient treatment histories, prescriptions and tests, health insurance, payment information, names, and emergency contacts.
How Salesforce Helps:
With Salesforce development and consulting services, you can keep accurate and precise patient information and unify it on a single dashboard. This will allow providers to offer specialized and better care to their respective patients.
- Data security & compliance
The healthcare sector has been particularly concerned about data breaches. Due to a lack of effective security measures, fraudsters have unrestricted access to critical patient information, costing healthcare providers millions of dollars in damages.
How Salesforce Helps:
By encrypting private patient data using Salesforce’s Healthcare CRM, a Salesforce development company may streamline healthcare procedures. Additionally, it offers access controls that limit who can view the patient’s information to only the appropriate or designated medical professionals.
- Patient experience
Different stakeholders in the healthcare industry have access to data that is stored in multiple locations, resulting in inconsistent patient service offerings.
How Salesforce Helps:
Salesforce CRM allows you to integrate the patient’s experience at various points along their care journey in order to provide a holistic view to everyone on your team and provide more connected and relevant experiences.
- Performance monitoring
Monitoring the need for medical equipment, pre and post-discharged records, appointment tracking, staff performance, and other factors is extremely difficult in the pharmaceutical industry.
How Salesforce Helps:
The Salesforce service cloud can organize internal teams of caregivers into tasks, allowing them to interact with patients and check on their ongoing treatment and scheduled appointments. Not only that, but the Healthcare cloud also offers a number of modules that help to simplify work and improve service quality by storing accurate data and soliciting customer feedback.
How Does Salesforce Healthcare CRM Benefit the Healthcare Industry?
- Customer Data Integration
Obtain a thorough understanding of all elements, including case coverage strategies and awareness of current client requirements. Get in touch with a leading Salesforce Consulting company in order to get your doubts as clear as crystal.
- Quick Service
The fact that having the right information available can significantly reduce waiting times in hospitals and clinics emphasizes the importance of having the right information available, which is critical for busy businesses. Additionally, quick access to a patient’s medical history can even save a life in an emergency.
- The New Way to Work with Patients
As the pace of modern life quickens, people value any technology that allows them to save time for more important things. Health is important, but few people pass up the opportunity to see a doctor without having to go to the hospital. Salesforce has a lot of potential for telemedicine and home care adoption. The availability of virtual healthcare options may influence some patients’ healthcare provider selection..
- Provide effective communication
Healthcare cloud integration improves collaboration among team members across the company. This allows users to assign tasks within the network without error. You can also take full advantage of these platforms’ mobile capabilities by sending text messages to patients to reach out quickly and build strong relationships.
- Personalized treatment
Since they have access to all patient data, such as patient communities, data models, mobile experiences, etc., healthcare professionals find it very simple to give patients the most tailored care. Additionally, because of the Health Cloud’s extensive technology portfolio, which includes Einstein’s artificial intelligence, user ratings, and surveys, patients can be segmented into lists and receive personalized services based on their information.
Additional Noteworthy Advantages of Salesforce Healthcare CRM
In addition to enhancing patient care, streamlining doctor-patient interactions, and managing records, the Salesforce Healthcare CRM also provides the following benefits:
- Allows medical professionals to remind themselves and their patients, as well as check compliance with the treatment plan.
- Correct data management aids in the prevention of errors in patient care, such as incorrect medication dosage.
- It includes features that allow people to communicate with their medical professionals, ensuring that their health is taken care of long after they leave the medical facility.
- Allows healthcare professionals such as physicians, nurses, medical technologists, pharmacists, and others to collaborate in developing treatment plans for patients.
- It enables medical professionals to check up on patients holistically in all aspects of care.
- Provides medical professionals with an opportunity to quickly obtain and analyze important patient history, which is useful when a lost patient returns but is unable to recall specifics about their previous health.
Wrapping up
You now know that particularly in the healthcare sector, custom Salesforce development has steadily increased over the past couple of years. Salesforce Health Cloud is a cutting-edge CRM option for hospitals and other healthcare providers with limitless potential to improve patient relationships and healthcare delivery.
But it’s important to set up things correctly to get the most out of the technology. Additionally, integrate Salesforce services cloud into the technical infrastructure of the healthcare organization and customize it to meet hospital or clinic requirements using the add-ons and custom applications included.
Reach out a professional salesforce development company to harness world-class salesforce implementation services to take patient relationships to unimaginable heights with the Salesforce Health Cloud.