What Is “Branded Content” on Instagram?
Instagram has revolutionized the way content creators and businesses expand their reach and enhance their operations.
One notable addition to Instagram is the introduction of Branded Content, a feature borrowed from Facebook. This powerful tool has empowered numerous businesses to effectively market their products and attract a larger audience through collaborations with content creators.
If you’re curious about how Branded Content functions on Instagram, stay tuned to discover comprehensive insights on the subject!
Many users often confuse Branded Content with regular ads on Instagram, but it’s essential to recognize that these two are distinct entities. This post aims to elucidate Branded Content on Instagram, highlighting why it holds significant value for any business. Furthermore, it outlines the eligibility criteria for utilizing Branded Content and provides guidance on its utilization. Let’s dive right in!
Contents
- 1 What is Branded Content on Instagram?
- 2 Why is It Important to Use Branded Content on Instagram?
- 3 Get More Influence
- 4 Increase Your Brand’s Trust
- 5 Expand Your Reach
- 6 Build Partnerships with Creators
- 7 Who is Eligible for Branded Content on Instagram?
- 8 How Branded Content Works on Instagram
- 9 How To Do Branded Content in Posts
- 10 How To Do Branded Content on Instagram Stories
- 11 Conclusion
What is Branded Content on Instagram?
Branded content refers to any content that a creator has received compensation for, either in the form of monetary payment or free goods. Once a content creator has received something valuable in exchange for posting certain content, that content is considered as “Branded Content.”
In accordance with Instagram’s terms of use, any content creator who posts branded content must tag the associated brand or business partner, regardless of whether they are posting from their personal or business account.
It is important to keep the following points in mind when it comes to branded content:
- When you tag a business partner in your posts, viewers will see the label “Paid Partnership with Business Partner” displayed above the post.
- Branded content is distinct from Instagram ads.
- If a content creator grants you permission to promote their content, you can create branded content ads using the Ads Manager.
Why is It Important to Use Branded Content on Instagram?
Branded content introduces an innovative approach to expand your follower base and showcase your services or products to a fresh audience.
For businesses, leveraging branded content yields the following advantages:
Get More Influence
Instagram is widely known for its extensive user base that follows celebrities and influencers.
By collaborating with celebrity creators, there is a significant potential for a surge in the adoption of your products and services, owing to the influential impact these creators possess.
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Increase Your Brand’s Trust
When creators assist in marketing your products and services, they play a vital role in bolstering people’s trust in your offerings.
This trust is further amplified when creators openly indicate their personal use and endorsement of your products.
Expand Your Reach
Branded content can be instrumental in helping your business connect with fresh customers, particularly when creators grant permission to create ads.
In such instances, you gain access to a new user base associated with the creators, thereby expanding your overall reach.
Build Partnerships with Creators
Branded content enables you to establish meaningful relationships with creators. Thus, it becomes easier to market your products in the future.
Who is Eligible for Branded Content on Instagram?
Instagram provides the opportunity for numerous individuals to share branded content on the platform, as long as they adhere to the branded content policies.
To share branded content, certain requirements must be met, including:
- Adherence to all branded content policies and Instagram community guidelines.
- Avoidance of sharing fake news and misinformation through your account.
- Possession of a creator or business account.
- Absence of government positions or being bound by government regulations and ethics.
- Establishment of a notable presence on Instagram with a substantial following.
How Branded Content Works on Instagram
Instagram grants creators the ability to engage in branded content across various formats, including feeds, stories, reels, and live sessions. However, it is essential to confirm that the brand you collaborate with possesses a creator or business account before proceeding with branded content.
How To Do Branded Content in Posts
To create branded content on Instagram feed posts, follow the steps outlined below:
- Create an Instagram post as you normally would.
- Tap on “Next” to include a video, photo, or filter.
- Add a suitable caption to accompany your post.
- Enable the “Add paid partnership label” by toggling it to the “on” position.
- Tap on “Add brand partners” and enter the brand’s username.
- Click “Done” to finalize the process.
- Tap “Share” to publish your branded content post.
- If you wish to allow advertisers to run ads with your post, ensure the “Allow brand partner to promote” option is toggled to the “on” position.
How To Do Branded Content on Instagram Stories
- Create an Instagram Story as you typically would.
- Click on the tag icon.
- Choose either the “Add Brand partners” or “Add Paid Partnership” options.
- Search for the brand you are promoting.
- Click on the brand’s username to add them.
- Click “Done” and then select the “Share” button to publish your branded content Story.
Conclusion
Branded content on Instagram presents businesses with a fresh avenue to connect with a wider audience and extend their influence.
If you’re unfamiliar with the concept of branded content on Instagram, this guide will provide valuable insights, enabling you to elevate your business to new heights.